As of this posting, this video has been up for 4 days. It was created by high School students (which I'm guessing have AWESOME teachers) and posted online. The campaign to watch it has been entirely through email/FB/Twitter, etc.
Also, look at this one, which has been up 6 months.
These are GREAT videos to discuss on so many levels, since the first one has, in a few short days, received more hits than 90% of all book trailers (at least). The second, clearly has had a great viral run :)
Why are people watching these videos (and why will the numbers keep climbing)?
ALSO, anyone going to Palmyra this year with a desire to sign there? This would be specifically for the pageant 7/9-17/10.
Let me know in the comments as well if you are interested in this.