Monday, November 16, 2009

This week's Top 10

How time does fly! It's time for the Top 10 again. Remember all authors, that this list represents corporate-buyer demand for your book. Authors with new titles, seasonal titles, strong word-of-mouth, events or active promotion show up quickly on this list which is why I publish it... as an indicator to authors actively promoting to see if their efforts are translating into immediate demand. Also, if your book is new, you can see buyer faith in your book and move to support it! If your new book is on the list the first few weeks and then drops off you know it's not selling through even though buyers had faith in the product and packaging, which means your approach to finding your audience is likely off target and could use some adjusting.

Agent Bishop is the perfect example of a book that CFI has orders for week after week due to author efforts. Mike McPheters knows his model and is relentless in working it.

If you are actively promoting and not visible on the Top 10 it is possible that your messaging hasn't taken hold yet. No need to panic. All this list means is that there are a few authors above you who have found a good rhythm and approach for their book. They're in their zone, which doesn't mean your not going to find yours. Wendy Paul went from not even being in the Top 20 two weeks ago to #1 last week and this week she's still up there. So can you pop up that fast when your efforts start synergizing into results.

That said, here's this week's list. A big welcome to all the new faces!

#1- 101 Gourmet Cupcakes in 10 Minutes
#2- Agent Bishop
#3- 65 Signs of the Times
#4- Santa Maybe
#5- Meg
#6- I Know My Savior Lives set
#7- Old Testament Made Easier, Part 1
#8- Book of Mormon Made Easier, Part 1
#9- Tiny Talks
#10- Nephi in the Promised Land

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