Over the past 4 weeks dozens of Cedar Fort authors have participated in the 4-Week workshop aimed at helping them find and itentify their target audience. This blog is here here to document author messaging.
Who are you?
What value do you bring to your readers?
What do you hope to accomplish?
Your catch phrase should embody ALL this in one word or in one MEMORABLE sentence. This catch phrase should be consistently implemented in all marketing, in author bios and anything that references you or your product (intros, etc).
Leave a comment to post your catch phrase or phrase you are considering for feedback from others. Or look through others' catch phrases for ideas on how to create one for yourself.
REMEMBER: the purpose is to create a "slogan" that helps you and your target audience find each other. Examples: The Cyber Safety Guy, There's Always a Reason to Bake, The Queen of Paranormal Romance, Heroes Come Back Strong, No Day But Today, Just a Spoonful of Sugar, Mexican Food that Will Make You Breathe Fire, Top Hits on a Sax, The Noir King, Spice... With a Little Sugar, etc.
You may not know what any of those are referring to (I made up several of them just now), but you DO know after reading that catch phrase if you're interested in knowing more about the product. That's the point of your catch phrase. To hook your audience with interest from the first time they hear it until they seek you out, investigate you and buy you.
So all authors from Workshop 4, remember to do your homework and post your slogan, or slogan in process that will position you within your own genre.