With the average attention span approximately the length of a TV commercial, how do you get people to keep seeing you the day after they find out your book has come out?
It's the million-dollar question, right?
Think of all the authors you like to read and all the ways you've looked them up online. What did you want to find when you googled their name? An interview? A site? Reviews? An article? A blog? Images? (Hint: there is no correct answer.)
Now hold on to the answers you thought of and that's your next assignment! And don't think of excuses why you shouldn't do it, because you never know what will stick.
EXAMPLE: This is a multi-million-dollar industry: http://lanyardsupply.com/
And someone out there is cashing in on it by making book-themed lanyards for book-store clerks. I was just in BN where one of the employees was giddily raving about having this particular lanyard: https://www.mightybarnacle.com/proddetail.php?prod=ashlanyard
Now, I'm not saying to go out and make lanyards, but that is just one way this particular author is making herself visible in bookstores. PRETTY SMART.
As mentioned in a previous post, a great way to stay visible and find your audience is to write articles. This allows strangers to find you and get curious. One ad I walked past today asking for content writers is:
Check it out... but only after you plot out the idea you had at the beginning of this post ;)